At AHP, our expertise goes beyond just corporate branding or private label. Like our affiliated DSG companies around the world, we also market proprietary brands like Fitti®. This brand is sold primarily through regional food retailers and is offered with a "value pricing" strategy.
Fitti® baby diapers are the only branded baby diaper to offer convenient
wetness indicators across all product sizes. Our slogan "It's time for a
change™" is recognized by mothers who purchase the brand, and just
recently we've upgraded the Fitti® brand product to include our patented
Comfee™ Stretch fastening system and enhanced leakage protection. Fitti®
diapers are available in mini, convenience, jumbo and mega pack
offerings.
Fitti® training pants are a fun way to help your child take the next step toward potty training. These pants offer soft, stretch sides for a secure fit and a wetness indicator to make potty training fun.
Our branding expertise has also led us to become the contract manufacturer for other high-profile national brands. These branded programs are marketed under recognized names in the industry.